Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Avon Lady Needs a Makeover

Some multi-level marketing brands, where customers sell the products and recruit others into their "downlines," are struggling to grow. Here's how they are adapting their formula to the age of e-commerce and Sephora.
Multi-level marketing brands are adapting to the age of e-commerce | Source: Collage by BoF
By
  • Cheryl Wischhover

NEW YORK, United States

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON