Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The 5 Biggest Wellness Themes to Watch in 2025

From the ascendence of “longevity” to the widespread adoption of GLP-1 drugs, the wellness conversation has changed — even if the content remains familiar.
To demonstrate the top wellness themes of 2025, a graphic artist rendered a selection of products -- including Chobani's 30g protein meal drink, Being Frenshe's "mood-lifting" body mists and David Beckham's drinkable IM8 supplement -- across a background of wellness spas.
New additions to the wellness market, from higher protein foods to feel-good fragrances, reflect changes in the greater public health conversation. (BoF Team)

In the zodiac calendar, 2025 is the year of the snake, portending transformation and renewal. The wellness industry, however, isn’t as much entering a new period this year as it is doubling down on changes already in progress.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

What’s Behind the 2025 M&A Wave

True Religion, Kapital and Christian Lacroix are among the brands that have changed hands recently, but bigger deals may still be some ways off.

Beauty’s Top M&A Targets for 2025

After a slow year for acquisitions, brands and investors alike are hoping that 2025 will yield bigger exits. But with most strategic buyers like L’Oréal and Estée Lauder operating with an even narrower lens, only a select few firms will make it.

About the author
Brennan Kilbane
Brennan Kilbane

Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?


The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON