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Agenda-setting intelligence, analysis and advice for the global fashion community.

It’s a Goth Lite Summer

In an effort to stand out on crowded social media feeds, death-tinged delights like “Summerween” and “Wednesday” are spreading a sugar-coated macabre across the Western world. Even without an official collab, beauty brands can still scare up some sales.
A model backstage at Avavav Fall/Winter 2025 in Milan with a dark smoky eye and black lipstick.
Avavav's undead-inspired beauty at its Autumn/Winter 2025 fashion show in Milan, with makeup by Michele Magnani for MAC Cosmetics. (Rosdiana Ciaravolo)

Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and scented designer sneakers.

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Further Reading

Could Travel Sizes Get Sent Packing?

The TSA might nix its long-loathed ban on full-size personal care products. What will it mean for the $32 billion airport beauty business if “travel-size” bottles become as retro as iPods?

Just Dough It!

The rise of bread-inspired fragrances is a continuation of the Gen-Z gourmand trend, a nod to to the rise of 'comfort commerce' — and a potential link to the rise in #SkinnyTok content.

About the author
Faran Krentcil

Faran Krentcil is a contributing writer at The Business of Fashion. She is a New York based writer, editor and lecturer with a focus on fashion and beauty.

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