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Agenda-setting intelligence, analysis and advice for the global fashion community.

The End of the Founder-Led Era

Over the last decade, an avalanche of brands with public-facing founders emerged. While a prominent founder can propel growth, customers use other factors to assess whether a brand is suited to their needs, according The State of Fashion: Beauty Volume 2.
Beyond the founder Lead
Founder-led brands need more differentiation than ever before to stand out. (Courtesy)

Founder-led brands might have an explosive start, but their path to scaling can be slower-moving.

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Further Reading

The State of Fashion: Beauty Report — Solving the Growth Puzzle

Beauty’s era of effortless growth is giving way to a more complex landscape. Download the second volume of BoF and McKinsey & Company’s industry report to learn how to navigate evolving consumer expectations, market deceleration and regional volatility in the years ahead.

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