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The Business of Fashion
Beauty

Amorepacific’s Road to Success

The K-beauty corporation behind brands like Laneige, Aestura and Sulwhasoo sees global expansion and ongoing innovation as keys to growth, chief executive Sean Kim explains in The State of Fashion: Beauty Volume 2.
Amorepacific CEO Sean Kim and Cosrx products.
Amorepacific CEO Sean Kim and Cosrx products. (Amorepacific)
By
BoF PROFESSIONAL

2025 marks 80 years of business for South Korean company Amorepacific. But the conglomerate’s aims to go global only began “in earnest” in 2000, says chief executive Sean Kim. As a result, it has faced new challenges that international expansion often brings.

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Further Reading

The State of Fashion: Beauty Report — Solving the Growth Puzzle

Beauty’s era of effortless growth is giving way to a more complex landscape. Download the second volume of BoF and McKinsey & Company’s industry report to learn how to navigate evolving consumer expectations, market deceleration and regional volatility in the years ahead.

About the author
Priya Rao
Priya Rao

Priya Rao is Executive Editor at The Business of Beauty at BoF. She is based in New York and oversees BoF’s beauty and wellness coverage.

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