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Inside South Korea’s Cosmetic Tourism Boom

Korea’s medical tourism sector is thriving — but strict defamation laws, cultural differences and nationwide doctors’ strikes present unique challenges to foreigners seeking medical and aesthetic treatments in the global beauty capital.
Apgujeong has become an unlikely tourist attraction for foreigners seeking aesthetic treatments in the global beauty capital.
Apgujeong has become an unlikely tourist attraction for foreigners seeking aesthetic treatments in the global beauty capital. (Getty Images)

Apgujeong is the name of a particularly affluent ward in the upscale Gangnam district of Seoul, located right where the neighbourhood meets the southern bank of the Han River.

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Further Reading

US Retailers Want in on K-Beauty — Again

Amorepacific’s Hanyul is the latest of a flood of K-beauty brands being scooped up by US beauty retailers as consumers clamor for Korean products in the face of price hikes.

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