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South Africa’s Booming $4 Billion Beauty Market a Key Battleground for Retailers

Once relegated to drugstores and niche outlets, beauty and personal care products are now front and centre, with retailers like Woolworths Holdings Ltd. leading the charge.
Woolworths department store in Cape Town, South Africa
Woolworths department store in Cape Town, South Africa (Shutterstock)

South Africa’s $4 billion beauty market is fast becoming a key battleground for retailers grappling with a sluggish economy, weak consumer confidence and intensifying competition.

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