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Shift in Drinking Habits Wipes $830 Billion Off Alcohol Stocks

Shares of the world’s top listed beer, wine and spirits makers have shed a combined $830 billion in a little more than four years as the industry grapples with monumental change, a Bloomberg analysis revealed.
A wine store.
Warnings from the likes of the World Health Organisation and US Surgeon General have sapped demand among Gen-X. At the same time, alcohol has become less fashionable for millennials and Gen-Z. (Shutterstoc)

Shares of the world’s top listed beer, wine and spirits makers have shed a combined $830 billion in a little more than four years as the industry grapples with monumental change.

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Further Reading

What Beauty Can Learn From Booze

From the way spirits are marketed to the success of celebrity-founded lines, alcohol offers a roadmap for standing out in a crowded market.

Can Wellness Be the New Nightlife?

With moonlight yoga and spirit-free bars, party hotspots like London’s Tramp or the new Soho Farmhouse Ibiza are repositioning themselves as wellness clubs for their increasingly health-focussed clientele.

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