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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Sisley Is Launching Its First New Brand Now

The line, Neuraé, is inspired by neuroscientific research and will retail at a lower price point than Sisley’s core luxury offering. It’s the first time the family-owned company has launched a new brand.
An image of beauty products.
The new line is inspired by neuroscience. (Courtesy)

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Further Reading

How Prestige Beauty Brands Can Stay on Top

If aspirational customers keep pulling back from discretionary spending, only the luxury shopper will be left to snap up pricier products. But high-net-worth shoppers crave a different kind of retail experience.

About the author
Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

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