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Satoshi Kuwata’s Perfume Dreams Come True

Setchu’s debut collection of five fragrances will be sold at Dover Street Market in September after an unveiling at Pitti Fragranze in Florence, founder Satoshi Kuwata exclusively told The Business of Beauty.
A portrait of Satoshi Kuwata, the founder of Milan-based fashion brand Setchu, wearing a black t-shirt and chain necklace.
Satoshi Kuwata hopes to turn his Milan-based fashion label Setchu into a lifestyle brand, starting with a collection of fragrances. "Perfume is like music," he said. (Setchu)

Beauty happened much quicker than Satoshi Kuwata expected.

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Further Reading

What’s Working in a Tough Menswear Market

Italian menswear has been comparatively resilient during luxury’s slowdown. At Pitti Uomo and Milan men’s week, executives hoped top-end, targeted propositions, technical brands and twisted classics would sustain the category.

About the author
Brennan Kilbane
Brennan Kilbane

Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.

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