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Agenda-setting intelligence, analysis and advice for the global fashion community.

Selena Gomez’s Rare Beauty Exploring an IPO or Sale as Net Sales Cross $400 Million

The colour cosmetics line is one of the most successful to come out of the celebrity beauty boom. An exit would likely touch off a bidding war, The Business of Beauty has learned.
A woman applying makeup
Founded by actress and singer Selena Gomez in 2020, Rare crossed $400 million in net sales in the 12 months ending in February. (Rare Beauty)

Rare Beauty is exploring growth options to sell the brand or hold an initial public offering,

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Further Reading

Inside the Millennial Mind of Selena Gomez

The pop superstar speaks to BoF's Imran Amed about mental health, the power of authenticity, aligning herself with Coach and why it’s important to separate what you can see on your phone from real life.

About the author
Priya Rao
Priya Rao

Priya Rao is Executive Editor at The Business of Beauty at BoF. She is based in New York and oversees BoF’s beauty and wellness coverage.

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