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What Went Wrong at Revlon

It was a slow decline for the 90-year-old company, which found itself crippled by massive debt, a pandemic, supply chain issues and growing competition from start-up brands changing beauty ideals and culture.
Revlon faced growing competition from celebrity and independent brands in recent years.
Revlon faced growing competition from celebrity and independent brands in recent years. (Getty Images)

ColorStay, Fire & Ice and Super Lustrous lipstick are some of the most well-known makeup products and franchises of the last four decades — all created by Revlon, the cosmetics company founded by Charles Revson in 1932.

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Further Reading

Why Lady Gaga’s Haus Beauty Needed a Rebrand

Almost three years after teaming up with Amazon to introduce Haus Labs, Lady Gaga is taking an old school approach to beauty retail when she re-launches the makeup line with Sephora next week.

The Return of Makeup

After a year of mask-wearing, all signs point to a comeback for makeup. But like most sectors, the pandemic has reconfigured the category.

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