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How ‘Anti-Spas’ Sell Wellness to Men

Remedy Place, a luxury social wellness club, has completely rebranded the spa experience via athletic recovery with an eye on the male demographic. The company has an ambitious retail and product expansion plan.
A man in an ice bath
Half of Remedy Place’s customers are Millennial men, representing a majority of its highest-spending customers with some shelling out $27,000 a year at the club. (Remedy Place)

NEW YORK

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Further Reading

Why Beauty Brands Want a Bigger Piece of the $1.5 Trillion Wellness Pie

The State of Fashion: Beauty finds that brands have a growing opportunity to tap into emerging wellness subcategories — from sleep to sexual intimacy to ingestible beauty — by upgrading existing products or expanding portfolios, provided they do so with credibility and authenticity.

About the author
Robert Cordero

Robert Cordero is a contributing writer at The Business of Fashion. He is a New York–based editor and advisor working at the nexus of fashion, sports and culture.

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