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Agenda-setting intelligence, analysis and advice for the global fashion community.

Feminism Comes to China. Are Brands Ready?

Taboos and backlash may deter brands from tackling socio-political issues, but as feminism is normalised across China, brands need to engage with female consumers on a deeper level.
SK-II's 2018 Bare Skin Project campaign images | Source: SK-II
By
  • Casey Hall,
  • Zoe Suen

SHANGHAI, China —

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