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TSG Consumer Partners Acquires Phlur

The evocative masstige fragrance brand, relaunched by influencer Chriselle Lim and Ben Bennett’s The Center, will join the private equity firm’s portfolio, The Business of Beauty can exclusively confirm.
Missing Person Campaign.
Phlur founder Chriselle Lim in one of the first campaigns for the 'Missing Person' perfume. (Courtesy)

On Tuesday, private equity firm TSG Consumer Partners announced a definitive agreement to acquire indie fragrance label

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Further Reading

The Fragrance Market’s Squeezed Middle

Fragrance may be booming, but the premium category has cratered compared to high-end niche perfumes and affordable body and hair mists that have become an expansion focus for brands.

Satoshi Kuwata’s Perfume Dreams Come True

Setchu’s debut collection of five fragrances will be sold at Dover Street Market in September after an unveiling at Pitti Fragranze in Milan, founder Satoshi Kuwata exclusively told The Business of Beauty.

About the author
Priya Rao
Priya Rao

Priya Rao is Executive Editor at The Business of Beauty at BoF. She is based in New York and oversees BoF’s beauty and wellness coverage.

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