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P&G’s Plan to Get Into Prestige Beauty

Seven years after offloading over 40 beauty brands, the CPG conglomerate is launching a new speciality beauty division. But much has changed about the market.
Skin care brand Tula is one of P&G's latest beauty acquisitions.
Skin care brand Tula is one of P&G's latest beauty acquisitions. (Courtesy Tula)

Procter & Gamble is betting on beauty.

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Further Reading

How Skincare Brands Are Selling Science

A new generation of “clinical” products are taking a page from doctor-backed brands, combining potent ingredients with digitally savvy marketing to capitalise on the growing skincare wave.

About the author
Diana Pearl
Diana Pearl

Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.

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