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Oura Ring Maker to Become $11 Billion Company With Latest Raise

The Finnish Oura health and fitness ring maker is raising $875 million in a new Series E financing round valuing it around $10.9 billion, Bloomberg reported.
A close-up image of an Oura Ring.
Oura has now sold 5.5 million rings in total. (Oura)

Oura Health Oy, the maker of the popular Oura health and fitness ring, is closing in on a roughly $11 billion valuation after selling about 3 million rings over the past year.

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Further Reading

How Running Went High Tech

Forget your $285 Nike Alphaflys and that $150 Salomon technical vest. The biggest flex is turning up to run club with a perfect recovery score on Oura or Whoop.

The Luxury Gyms Selling a Longer Life

Fitness centres like Equinox, Life Time and Continuum Club are offering exclusive, expensive memberships with perks like biometric data analysis and monthly massages.

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