Agenda-setting intelligence, analysis and advice for the global fashion community.

Neck Anxiety Is Getting Younger

Younger people than ever are identifying their neck as a ‘problem area.’ Beauty brands are rushing to cater to them before they decide to go under the knife.

Two women touch their necks. — The popularity of neck lifts among patients in their 30s is growing at over twice the average pace. (Shutterstock)

Rachael Griffiths

26 November 2025

BoF PROFESSIONAL

Kat James, the first over-50 influencer to amass one million followers on TikTok, thinks of her followers as a database she can tap to predict the next big beauty trend. “I have thousands and thousands of comments a day, and you see how those comments shift,” she said. “In the last year, it’s all been skincare. One of the most asked questions in my DMs is: ‘What can I do about my neck?’”

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About the author

Rachael Griffiths

Rachael Griffiths is a Senior Editorial Associate at The Business of Beauty. She is based between St Helens and London, and covers beauty, wellness and industry news.

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