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Modernising the Black Hair Care Market

A new wave of start-ups shaking up the textured hair care space are catching the attention of major retailers and investors, grabbing more shelf space and venture capital.

Bread Beauty Supply campaign images | Source: Courtesy

By

Tamison O'Connor

26 February 2021

BoF PROFESSIONAL

For most of her life, Australia-based Maeva Heim had used chemical straighteners on her curls, buying hair care products for straight hair. But when she decided to start wearing her hair naturally in 2016, she was struck by the lack of cool, modern brands to choose from.

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Beauty:Hair Care

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Bread Beauty Supply

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