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Beauty

How Mini Beauty Became Big Business

Once seen as a last-minute impulse purchase, bite-sized products are becoming a main attraction for prestige brands and retailers looking to widen their customer base.
An assortment of products in Fenty Beauty's mini Fenty Snackz line.
Fenty Beauty's mini Fenty Snackz line was launched exclusively for Target. (Courtesy)
By
BoF PROFESSIONAL

When Fenty Beauty entered Target via Ulta Beauty last month, it had the markers of a mass diffusion line: a new brand name, Fenty Snackz, and lower price points. But the products themselves were no different from Rihanna’s core Fenty Beauty assortment of Gloss Bomb Universal Lip Luminizers or Match Stix Contour Skinsticks — they were just smaller.

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About the author
Liz Flora
Liz Flora

Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.

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