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Mass Men’s Brand Harry’s Introduces $250 Fragrance

The shaving label aims to build “scent equity” with its first fine fragrance, a collaboration with artist Matt McCormick.
A photo of Harry's new collaboration with artist Matt McCormick, including a bottle of the Tamalpais fragrance and the Inverness candle.
Harry's new collaboration with artist Matt McCormick includes the Tamalpais fragrance and Inverness candle. (Harry's)

At $250, the latest launch in luxury men’s fragrance is more expensive than Dior Sauvage — and comes from a drugstore shaving brand.

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About the author
Liz Flora
Liz Flora

Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.

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