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The Business of Beauty Haul of Fame: When TikTok Fails Drive Sales

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Last year's "glass skin" look for Margiela couture was Pat McGrath's most viral look to date.
Last year's "glass skin" look for Margiela couture was Pat McGrath's most viral look to date. (Pat McGrath)

Welcome back to Haul of Fame, the weekly beauty roundup of new products, new ideas and at least one excuse to throw everything into the sea.

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