Agenda-setting intelligence, analysis and advice for the global fashion community.

Making Backstage Beauty Better

Beauty will always be on the sidelines at New York Fashion Week, and brands may find sponsorship dollars are better allocated elsewhere.

Beauty is always on the sidelines of New York Fashion Week. (Shutterstock)

Rachel Strugatz

14 September 2022

BoF PROFESSIONAL

For years, my best friend and I would mingle backstage before a fashion show with Pat McGrath like it was normal. As beauty editors and reporters, we were required to listen to McGrath (or an underling, when McGrath wasn’t giving interviews) talk about the makeup look created for a runway show that would start in approximately one hour.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

The Return of Makeup

After a year of mask-wearing, all signs point to a comeback for makeup. But like most sectors, the pandemic has reconfigured the category.

Why Diffusion Beauty Brands Rarely Take Off

With the launch of AF94, Halsey now operates two makeup brands. But star power alone won’t ensure success for a diffusion label, a notoriously tricky concept to pull off in beauty.

Beauty Brands Bet on Kitchen Ingredients

New entrants are relying on olive oil, coffee, teas and apple cider vinegar to appeal to shoppers.

In This Article

Topics

Beauty

People

How Dwayne Johnson Made a Skincare Brand Men Actually Buy

The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.

Opinion: Harry Styles Is Selling Sex — Even If Wall Street Won’t

The successful restock of a vibrator and lube from Styles' beauty and wellness brand Pleasing shows how celebrities are sustaining the sexual wellness category, writes Bloomberg's Jessica Karl.

The Business of Beauty Global Awards: An Update on 2025’s Winners

Following their Global Award wins, founders from Akt London, Yse Beauty and Ruka share how the recognition changed their business trajectories.

Is Harper Beckham Beauty’s Next It Founder?

This week, Priya Rao examines Gen Alpha’s next big brand, Hiku.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.

The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?

The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.

Bella Freud on Fashion and the Art of Getting People to Open Up | The BoF Podcast

The designer and podcaster joins Imran Amed to reflect on the emotional power of clothes, what Vivienne Westwood taught her about rebellion and how Fashion Neurosis has unlocked a new chapter in her creative life.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

CONNECT WITH US ON

News & Analysis

Topics

More

Careers

Community

Subscribe

About Us