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Agenda-setting intelligence, analysis and advice for the global fashion community.

Makeup Artist Brands Are Beauty’s Best Bet

As frothy beauty valuations come back down to earth, a group of artist-led lines are being primed for acquisition.
A look from Makeup by Mario.
Mario Dedivanovic’s Makeup by Mario received its first ever funding last week at a $200 million valuation.

The beauty industry, especially makeup, fell victim to the supersized valuations of its own making. In 2018, eyebrow queen Anastasia Soare’s Anastasia Beverly Hills was valued at $3 billion after TPG Capital’s minority investment. That same year, legendary makeup artist Pat McGrath’s Pat McGrath Labs secured a $1 billion valuation after raising $60 million from Eurazeo Brands. In 2017, makeup artist and YouTuber Huda Kattan’s Huda Beauty got a new minority investor in TSG Consumer Partners and a $1.2 billion valuation.

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