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Indie Perfume Brand Maison Crivelli Expands Africa Presence

The fine French perfume house, known for its premium scents including Hibiscus Mahajád and Tuberose Astrale, is targeting dynamic countries like Nigeria and Ghana.
Parisian brand Maison Crivelli
Parisian brand Maison Crivelli has gained huge popularity among African and diaspora consumers, and amassed a global cult following. (Maison Crivelli)

Parisian perfume house

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Further Reading

How Niche Perfumers Pay to Win

Luxury fragrance houses like Marc-Antoine Barrois, Amouge and Krigler are pouring investment into their retail spaces, master perfumers and artisanal manufacturing — and reaping double-digit sales growth.

About the author
Ezreen Benissan

Ezreen Benissan is a contributing writer at The Business of Fashion. Based in London, Benissan writes about Africa's fashion and beauty industry.

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