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Agenda-setting intelligence, analysis and advice for the global fashion community.

How MAC Signed Chappell Roan, the Anti-Brand Ambassador

Despite setting a monumentally high bar for brand collaborations, Roan has committed a long-term, global deal with the Lauder-owned cosmetics label.
Chappell Roan for MAC.
Roan is the latest in a slew of signings for the brand, though her partnership feels particularly monumental. (MAC Cosmetics)

Global pop star Chappell Roan is

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Further Reading

What Comes After the ‘Clean Girl’?

The trend, characterised by glowing skin, fluffy brows and fake freckles, successfully ended an era dominated by high-glamour makeup. The standards it has set will shape the kinds of cosmetics that consumers will want for years to come.

About the author
Rachael Griffiths
Rachael Griffiths

Rachael Griffiths is a Senior Editorial Associate at The Business of Beauty. She is based between St Helens and London, and covers beauty, wellness and industry news.

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