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Exclusive: L Catterton Invests in Ex Nihilo

The LVMH-backed private equity firm has taken a large minority stake in the high perfumery brand, which looks to push deeper into the US market.
Ex Nihilo's Rue Saint-Honoré flagship.
Ex Nihilo's Rue Saint-Honoré flagship. The brand's personalised retail theatre is a point of differentiation in the crowding luxury perfume market. (Ex Nihilo)

On Monday, investment firm L Catterton announced it had taken a large minority stake in high perfumery brand Ex Nihilo.

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Further Reading

TSG Consumer Partners Acquires Phlur

The evocative masstige fragrance brand, relaunched by influencer Chriselle Lim and Ben Bennett’s The Center, will join the private equity firm’s portfolio, The Business of Beauty can exclusively confirm.

About the author
Brennan Kilbane
Brennan Kilbane

Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.

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