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Kylie Cosmetics Tries to Evolve Beyond the ‘Instagram Makeup’ Era

Under Coty, Kylie Jenner’s cosmetics and skin care lines have expanded internationally. But the brand that kicked off the celebrity beauty boom seven years ago may be showing its age.
Coty agreed to buy a majority stake in Kylie Cosmetics in November 2019.
Coty agreed to buy a majority stake in Kylie Cosmetics in November 2019. (Coty)

Kylie Jenner

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