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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Kering Chose Creed for Its First Big Beauty Acquisition

The luxury group reportedly paid up to $2 billion for the niche fragrance house, a sign of the luxury conglomerate’s ambitions for its new beauty arm.
Kering will acquire 100 percent of the luxury niche fragrance brand Creed.
Kering will acquire 100 percent of the luxury niche fragrance brand Creed. (Courtesy)

Kering is wasting no time in realising its beauty ambitions.

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Further Reading

Beauty’s Top M&A Targets

The global market has slowed, but the beauty category remains of interest to financial backers. The Business of Beauty identifies the top targets of the year.

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