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Katrina Kaif Brings Indian Beauty to the World

In just six years, Kay Beauty has become India’s fastest-growing celebrity-founded beauty line. Kaif and Nykaa co-founder Adwaita Nayar spoke exclusively to The Business of Beauty about the brand’s global ambitions.
Katrina Kaif of Kay Beauty and a cast of models
Bollywood star Katrina Kaif (center right) co-founded Kay Beauty as a joint venture with retailer Nykaa in 2019. (Kay Beauty)
By
  • Akanksha Kamath

Before Katrina Kaif was one of Bollywood’s biggest stars, she was just a teenager experimenting with makeup.

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