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Bringing K-Beauty to Black and Brown Skin

As K-beauty’s global fanbase becomes more diverse, newcomer K+Brown is hoping to invite more customers into the fold with products designed for darker skin tones. It enters a dynamic, yet complex, category.
K+Brown Brand
New K-Beauty venture K+Brown aims to be the first Korean skincare brand formulated specifically for melanin-rich skin. (K+Brown)

After attending a slew of K-pop concerts, Melissa Alfer noticed something incongruous.

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Further Reading

US Retailers Want in on K-Beauty — Again

Amorepacific’s Hanyul is the latest of a flood of K-beauty brands being scooped up by US beauty retailers as consumers clamor for Korean products in the face of price hikes.

About the author
Dan Hastings
Dan Hastings

Dan Hastings is the Commercial Features Editor at The Business of Fashion (BoF). Based in London, he oversees BoF Careers’ content, including the “Building a Career in Fashion and Beauty” and “Insider Advice” series, and writes, edits and presents partner-commissioned work.

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