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Is the Bush Back? Only if You Can Sell It.

Skims’ controversial ‘bush thong’ is just one gimmick in a long line of brands using body hair for PR stunts and runway shocks, sparking online discourse about how personal grooming has — and hasn’t — changed.
The bush, which was all the rage in the 1970s, began falling out of fashion in the following decade as hairlessness became increasingly associated with youth and hygiene.
The bush, which was all the rage in the 1970s, began falling out of fashion in the following decade as hairlessness became increasingly associated with youth and hygiene. (Shutterstock)

Earlier this month, true to form, Kim Kardashian made headlines yet again when her apparel brand Skims released an array of thongs covered in 12 hues of synthetic pubic hair.

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