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Inside Ulta Beauty’s Latest Campaign

The retailer sees themes of consumer empowerment and educational content as the key to extending its recent hot streak.
Timothy Goodman and Emmy Star Brown, two of Ulta Beauty's collaborators for its latest campaign, Beauty&
Timothy Goodman and Emmy Star Brown, two of Ulta Beauty's collaborators for its latest campaign, Beauty&. (Courtesy)

Ulta Beauty wants to channel the “power” of beauty.

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Further Reading

Ulta Beauty Launches Venture Fund

The US-based beauty chain launched digital innovation fund Prisma Ventures, which will invest $20 million in emerging technology start-ups with the potential to shape retail experiences online and in-store.

About the author
Diana Pearl
Diana Pearl

Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.

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