Agenda-setting intelligence, analysis and advice for the global fashion community.
The million-plus people who follow Abbey Yung, a content creator with thick, waist-length blonde hair on TikTok are constantly inundating her with the same question: What products does she use to make her hair so soft and shiny?
Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.
Mass retailers like Target and Walmart have invested heavily in their beauty offerings, attracting a fresh crop of indie brands – as well as increasing their overall basket size. For brands wanting a slice of the action, scaling up is necessary.
During the 2024 holiday season, stores like Macy’s and Nordstrom will do more than display gift options. They’ll also offer a glimpse of what the counter of the future could look like.
Consumers have pivoted to inexpensive, drug store skin-care brands like CeraVe and The Ordinary and found they're just as good as higher-end competitors.
Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.
The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.
The successful restock of a vibrator and lube from Styles' beauty and wellness brand Pleasing shows how celebrities are sustaining the sexual wellness category, writes Bloomberg's Jessica Karl.
Following their Global Award wins, founders from Akt London, Yse Beauty and Ruka share how the recognition changed their business trajectories.
This week, Priya Rao examines Gen Alpha’s next big brand, Hiku.
Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.
Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?
Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.
The designer and podcaster joins Imran Amed to reflect on the emotional power of clothes, what Vivienne Westwood taught her about rebellion and how Fashion Neurosis has unlocked a new chapter in her creative life.
