Agenda-setting intelligence, analysis and advice for the global fashion community.

Inside the High-End Perfume Boom

From fast-growing pure-players to top-end launches by fashion megabrands, the world of niche fragrances is getting bigger.

A vial of Amouage's ultra-concentrated Attars line costs $540. (Amouage)

Robert Williams

17 February 2022

At the Omani perfume house Amouage’s headquarters and factory in Muscat, chief executive Marco Parsiegla is sitting above 10,000 bottles worth of “Interlude 53,” an ultra-concentrated perfume extract which the brand ages for six months before selling it at $500 per 100-millilitre bottle.

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About the author

Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

In This Article

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