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Indie Beauty Brand Fara Homidi Launches in Sephora

After being a hit in niche circles and with models Paloma Elsesser and Hailey Bieber, the luxury cosmetics label is ready to tap a wider audience.
A model stands behind a blue background and is shot from the chest up
Fara Homidi is launching on Sephora's e-commerce channel on June 1. (Fara Homidi)

Fara Homidi, the cult “cool girl” cosmetics label endorsed by models Paloma Elsesser, Adwoa Aboah and Hailey Bieber, is going wide thanks to a tie-up with Sephora.

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