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Hyram Yarbro and The Inkey List Part Ways

The partners created the skincare line Selfless by Hyram as a joint venture soon after the influencer’s rise to TikTok fame during the pandemic. But the label faced growing pains, due to high price points and questions of authenticity.
A man holding skin care products
Hyram Yarbro has bought back the skincare brand he started with The Inkey List. (Selfless)

Selfless by Hyram has a new owner: Hyram Yarbro himself. The influencer has bought back the skincare brand he started with The Inkey List in 2021; beauty and cosmetics company BHM will distribute and licence the label for him,

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