Agenda-setting intelligence, analysis and advice for the global fashion community.
About a year ago, at a Sephora in New York City’s Meatpacking District, I found a meagre selection of TikTok skinfluencer Hyram Yarbro’s skin care line, Selfless by Hyram, stashed at the back of the retailer. Similarly, Addison Rae’s Item Beauty, which entered the retailer several months earlier, wasn’t as prominently displayed as one would expect for someone with nearly 90 million TikTok followers.
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