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Agenda-setting intelligence, analysis and advice for the global fashion community.

How TikTok Trends Feed the Beauty Product Pipeline

TikTok trends have caused entire product categories, from snail mucin serums to bronzing drops, to go mainstream, but the app’s uncertain future could upend the hype cycle.
Byoma's new Phyto Mucin Glow Serum.
Byoma's new Phyto Mucin Glow Serum. (Byoma)

As snail mucin became a veritable TikTok beauty phenomenon two years ago, skincare startup Byoma saw an opportunity.

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Further Reading

How TikTok Brought Back K-Beauty

While the K-beauty craze of the 2010s has waned in recent years, brands and retailers are seeing renewed interest in South Korean beauty.

About the author
Liz Flora
Liz Flora

Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.

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