Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

How Big Brands Can Adopt a Start-Up Mindset

In beauty’s entrepreneur-driven era of personal connection and authenticity, nothing’s less cool, or more (perhaps unfairly) maligned than being part of the system. Sarah Brown talks to the pros about how to rethink business as usual.
Sources: Glossier, Milk, Harry's, Flamingo and Warby Parker
By
  • Sarah Brown

NEW YORK, United States —

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON