Agenda-setting intelligence, analysis and advice for the global fashion community.

How Much Would You Pay to Live Forever?

“Longevity” has become beauty’s latest buzzword for everything from topical moisturisers and supplements to herbal infusions and MRIs.

Brennan Kilbane

18 September 2023

BoF PROFESSIONAL

Until recently, few people had heard of Bryan Johnson, a tech entrepreneur from Provo, Utah, though the odds are high he had helped them spend their money without them knowing it. Johnson made a fortune after his e-payment company Braintree bought Venmo in 2012 for about $26 million and then sold it a year later to eBay for about $800 million, fulfilling a goal he set for himself at age 21 and making him rich enough for several lifetimes.

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Why a Gen-Z Beauty Brand Is Selling Anti-Aging Products

Skin and hair care line SpoiledChild, which shares a parent company with Il Makiage, has the look of a brand targeting teens but a price point and products that seem intended for an older audience. Is it possible to straddle both worlds?

Beauty Brands Learn to Love Menopause – Just Don’t Call It Anti-Aging

Beauty brands are releasing products aimed at women in their 50s experiencing symptoms of menopause, a demographic that hadn't received much attention from the industry in the past.

Former Monk Sues L'Oréal Over Anti-Aging Formula

Dennis Wyrzykowski is joined in the lawsuit by the University of Massachusetts Medical School, which developed the technology — a wrinkle cream called Easeamine — in 2009.

In This Article

Topics

How Dwayne Johnson Made a Skincare Brand Men Actually Buy

The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.

Opinion: Harry Styles Is Selling Sex — Even If Wall Street Won’t

The successful restock of a vibrator and lube from Styles' beauty and wellness brand Pleasing shows how celebrities are sustaining the sexual wellness category, writes Bloomberg's Jessica Karl.

The Business of Beauty Global Awards: An Update on 2025’s Winners

Following their Global Award wins, founders from Akt London, Yse Beauty and Ruka share how the recognition changed their business trajectories.

Is Harper Beckham Beauty’s Next It Founder?

This week, Priya Rao examines Gen Alpha’s next big brand, Hiku.

Why H&M’s Sustainability Report Is So Unusual

The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.

The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?

The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.

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Agenda-setting intelligence, analysis and advice for the global fashion community.

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