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Beauty

How Mielle Organics Is Rewriting the Playbook for Black Hair Brands

After securing a nine-figure investment in her business, Monique Rodriguez is onto her next challenge: scale while staying Black-owned.
Mielle Organics founder Monique Rodriguez launched the now multi-million-dollar hair and beauty brand from her basement.
Mielle Organics founder Monique Rodriguez launched the now multi-million-dollar hair and beauty brand from her basement.
By
BoF PROFESSIONAL

On a July afternoon in Midtown Manhattan, Monique Rodriguez, founder and chief executive of the hair care and beauty brand Mielle Organics, is meeting with a handful of beauty and fashion editors at the Capital Grille restaurant to discuss, among other things, the company’s latest launch, its Mango & Tulsi Botanical Blend Collection.

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Further Reading

Modernising the Black Hair Care Market

A new wave of start-ups shaking up the textured hair care space are catching the attention of major retailers and investors, grabbing more shelf space and venture capital.

About the author
Sheena Butler-Young
Sheena Butler-Young

Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.

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