Agenda-setting intelligence, analysis and advice for the global fashion community.
When Glossier launched in 2014, it was entirely new, both in its messaging — be you, just dewier — and its direct-to-consumer sales strategy, which at the time was an unconventional way to sell beauty.
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The direct-to-consumer beauty brand ramped up its operations in the last month ahead of its reentry into physical retail.
After announcing Glossier would permanently shutter its stores last summer, founder Emily Weiss talks to BoF about plans to re-imagine the brand’s offline footprint.
Chief executive Emily Weiss wrote in a letter to employees that Glossier had “got ahead of ourselves on hiring."
The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.
The successful restock of a vibrator and lube from Styles' beauty and wellness brand Pleasing shows how celebrities are sustaining the sexual wellness category, writes Bloomberg's Jessica Karl.
Following their Global Award wins, founders from Akt London, Yse Beauty and Ruka share how the recognition changed their business trajectories.
This week, Priya Rao examines Gen Alpha’s next big brand, Hiku.
Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.
Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?
Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.
The designer and podcaster joins Imran Amed to reflect on the emotional power of clothes, what Vivienne Westwood taught her about rebellion and how Fashion Neurosis has unlocked a new chapter in her creative life.
