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How E.l.f. Went From TikTok to the Super Bowl

The Gen-Z favourite brand debuted its first-ever TV commercial featuring Jennifer Coolidge in a prime-time Super Bowl spot that signals the size of its ambitions.
"White Lotus" front woman Jennifer Coolidge starred in E.l.f. Beauty's first Super Bowl ad.
"White Lotus" front woman Jennifer Coolidge starred in E.l.f. Beauty's first Super Bowl ad. (Courtesy)

E.l.f. Beauty is going from TikTok to TV.

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Further Reading

E.l.f. Beauty Raises Full Year 2023 Outlook

The beauty company today said its net sales grew by 49 percent in the third quarter, ended Dec. 31, 2022, to $146.5 million. Analysts were expecting sales of around $122 million.

About the author
Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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