Agenda-setting intelligence, analysis and advice for the global fashion community.
Look across any men’s fragrance collection posted to Reddit or TikTok, and you’ll see that luxury brands reign supreme. Countless photos and videos flex stockpiles of scents by brands like Parfums de Marly,
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From Chanel to Kayali, beauty brands at every price point are eschewing ‘signature scent’ marketing in favour of creating a wardrobe of perfume options.
Last week, Zegna staged a runway show in Dubai the emirate, following in the footsteps of Roberto Cavalli, Armani and Chanel. The emirate remains the most established hub for luxury shopping in the Gulf region, which has bucked the industry’s downward trend.
Saie, Kosas, Ilia and Glossier are among the beauty brands launching at Sephora Middle East this fall as the GCC countries become a priority for global expansion.
Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.
The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.
The successful restock of a vibrator and lube from Styles' beauty and wellness brand Pleasing shows how celebrities are sustaining the sexual wellness category, writes Bloomberg's Jessica Karl.
Following their Global Award wins, founders from Akt London, Yse Beauty and Ruka share how the recognition changed their business trajectories.
This week, Priya Rao examines Gen Alpha’s next big brand, Hiku.
Wholesale remains essential for the luxury industry, but the rules of engagement have changed. Brands need to know how to minimise the risks and maximise the rewards in their relationships with multibrand players.
The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.
Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.
Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?
