Agenda-setting intelligence, analysis and advice for the global fashion community.

How Clarins Is Reformulating Its Hero Product (And Its Business)

The French skincare giant is launching the ninth generation of its flagship Double Serum line, while achieving record financial results.

Clarins has reformulated its flagship "Double Serum" line. (Clarins)

Robert Williams

29 July 2024

BoF PROFESSIONAL

In Southern France, generations of Provençals have found uses for the region’s bamboo-like “great reeds,” known for their oversized plumes and stubborn spread across gardens, pastures and the coastline-blocking stone cottages from the Mistral wind along with many million-dollar views.

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The Many Faces of Clean Beauty

In an increasingly crowded space, makeup brands that prioritise natural ingredients are finding new ways to get their message across.

It’s Time to Think Bigger Than Clean Beauty

Beauty retailers have the power to set new trends. Why are they all still so fixated on the last one?

Tracking the Rise of ‘Clean’ Beauty

Non-toxic beauty is more than a trend: It’s a health issue, a political issue — and a business opportunity. As the market shifts and consumers demand more from their products, will the establishment finally catch on? Sarah Brown reports.

About the author

Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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Clarins

How Dwayne Johnson Made a Skincare Brand Men Actually Buy

The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.

Opinion: Harry Styles Is Selling Sex — Even If Wall Street Won’t

The successful restock of a vibrator and lube from Styles' beauty and wellness brand Pleasing shows how celebrities are sustaining the sexual wellness category, writes Bloomberg's Jessica Karl.

The Business of Beauty Global Awards: An Update on 2025’s Winners

Following their Global Award wins, founders from Akt London, Yse Beauty and Ruka share how the recognition changed their business trajectories.

Is Harper Beckham Beauty’s Next It Founder?

This week, Priya Rao examines Gen Alpha’s next big brand, Hiku.

Why H&M’s Sustainability Report Is So Unusual

The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.

The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?

The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.

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Agenda-setting intelligence, analysis and advice for the global fashion community.

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