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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Do You Make Body Lotion Cool?

The brands driving the body care boom are using technology, innovation, fragrance and collaborations to make their personal care products covetable.
Products from the line Sidia are arranged on a glass shelf and appear to be splashed with water. They include three candles, a hand serum, hand exfoliant, body serum, and body exfoliant.
Sidia's body care range offers techy formulas, like "body serum," combined with fine fragrances. (Sidia)

This year, the body care category vaulted above and beyond the bar of soap.

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