Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Beauty

How Beauty Stores Have Changed During the Pandemic

Most retailers have had six months or more to remake the customer experience for the pandemic, from curbside pickup to virtual testers. Here’s what’s worked and what hasn’t.
Ulta Beauty has implemented safety measures during the pandemic, including greeters who take customers' temperatures at the door. | Source: Shutterstock
By

Marisa Singh, a communications and marketing specialist from Auburn, Ala., didn’t even have to leave her car the first time she returned to Ulta Beauty after months of quarantining. She placed an order for Ouai leave-in conditioner and Not Your Mother’s sculpting gel on the retailer’s app to give her hair a break from pre-Covid-19 heat styling.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article
Topics
People
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.

The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?

The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.

VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.