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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Beauty Can Navigate a China Rebound

After a lacklustre 2023, recovery may be on the horizon for established and independent lines alike.
The L'Oréal Paris flagship store in Shanghai.
The L'Oréal Paris flagship store in Shanghai. (Robert Way/Shutterstock)

For international beauty conglomerates, the dream of guaranteed growth in China gave way to a sobering reality in 2023.

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About the author
Liz Flora
Liz Flora

Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.

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