Agenda-setting intelligence, analysis and advice for the global fashion community.

How Beauty Brands Can Take Advantage of TikTok Trends

The app, known for tutorials, hacks, dupes and drama, has become a major beauty destination. Thinking big picture and focusing on education can help brands keep up with a rapid trend cycle.

TikTok trends. (BoF Collage, TikTok: @gillianxgrace, @meredithduxbury, @_sophmartine, @aysha_harun, @hyram, @kendrathemom_)

Joan Kennedy

16 November 2022

BoF PROFESSIONAL

When Futurewise — a new beauty brand from the founders of Starface and Plus — launches Wednesday, its TikTok-addicted customers will already be familiar with “slugging,” the skin care technique that inspired the brand’s initial slate of products.

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TikTok fashion aesthetics, such as “coastal grandma” and “coconut girl,” present an opportunity for brands, but their quick life span means they must move quickly — but carefully — to capitalise effectively

About the author

Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

In This Article

Topics

Beauty

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Agenda-setting intelligence, analysis and advice for the global fashion community.

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